How to Get Your Blog Posts to Rank Higher in Search Engines

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By tom.baldridge

Ranking well in search engines like Google can send massive amounts of qualified traffic to your blog. But with over 1.7 billion websites competing, getting into those coveted top spots is challenging.

This comprehensive guide covers proven strategies to improve your blog’s SEO and start ranking higher in SERPs. Let’s dive in.

Conduct Keyword Research

Thorough keyword research identifies terms and phrases people search for related to your niche. Tools like SEMrush, Ahrefs, and Google’s Keyword Planner help find profitable keywords to target.

Look for keywords with:

  • High search volume – Indicates worthwhile traffic potential
  • Low competition – Easier to rank for these terms
  • Commercial intent – Shows users are ready to buy or convert

Optimizing for buyer keywords with decent search volume and low competition improves your chances of ranking higher.

Optimize Title Tags

Title tags appear as the clickable headline for your pages in search results. An SEO-optimized title:

  • Places your most important keywords at the front
  • Creates compelling titles that get clicks
  • Avoids duplicate content pitfalls
  • Limits to 55-60 characters so the full title is visible

Title tags directly impact click-through rates. Research shows title length and keyword focus are among the strongest ranking factors.

Write Strategic Meta Descriptions

Meta descriptions summarize page content in search listings below titles. Well-written ones improve click-through rates. Ideal descriptions:

  • Accurately reflect the page content
  • Use natural language readers understand
  • Incorporate focus keywords seamlessly
  • Create curiosity with questions or opening hooks
  • Limit to under 155 characters

Compelling meta descriptions outperform generic or missing ones by attracting more searchers to click.

Optimize URL Structure

Search engines favor pages with keyword-rich URLs that reflect the content structure. Best practices include:

  • Use dash-separated keywords over underscores or camel case
  • Avoid overstuffing URLs with keywords
  • Create logical URL hierarchies
  • Update old parameters like ?p=123 to pretty versions
  • Limit lengthy URLs to improve shareability

Optimized URLs convey relevance and improve click appeal in listings.

Promote Content Effectively

Just publishing content isn’t enough. Actively promote posts to build credible links and social shares:

  • Link building outreach – Reach out to industry websites for backlinks
  • Social media promotion – Share posts on all relevant social media accounts
  • Email marketing – Notify email subscribers whenever you publish content
  • Paid ads – Run ads pointing to new content to build initial traction
  • Influencer marketing – Have respected industry leaders share your posts

Promotional activities signal search engines that fresh, quality content is available on your site.

Create Link-Worthy Content

Links remain one of the most important ranking factors. Creating content designed to attract links should be part of your promotional strategy.

  • Industry roundups – Include noteworthy companies in helpful list posts and ask to be linked in return.
  • Data studies – Develop original research and data visualizations that publishers will link to.
  • Trend articles – Cover the latest trends and insights your niche cares about.
  • Ultimate guides – Create expansive resources on popular topics.
  • Opinion pieces – Share your take on meaningful industry questions.

When other reputable sites link to your content, search algorithms see you as an authority.

Write Long-Form In-Depth Content

Long-form, pillar content over 2,000 words tends to perform better for SEO. Extended guides allow you to:

  • Thoroughly cover topics with greater context
  • Include more relevant keywords naturally
  • Demonstrate expertise readers value
  • Attract more mentions and links

Blogging platform data shows pages exceeding 2,000 words average 4X more search traffic. But ensure content stays focused and scannable.

Optimize Site Speed

Faster load times improve search rank. Test site speed with Google PageSpeed Insights. Optimize areas like:

  • Image compression
  • Minified CSS/JS
  • Caching and CDNs
  • Reduced server response times
  • Eliminating render-blocking resources
  • Optimized hosting infrastructure

Even fractional speed improvements benefit SEO rankings and user experience.

Enhance Content for Voice Search

Voice search usage is booming. Ensure content is optimized for voice queries:

  • Use natural conversational language
  • Craft descriptive titles that directly answer questions
  • Focus on long-tail phrases likely said out loud
  • Include list/number formats like “10 ways to…”
  • Add relevant structured data for voice integration

Voice search optimization expands discoverability through smart speakers.

Implement Proper Technical SEO

Beyond content, foundational technical SEO ensures search engines can access and understand your pages:

  • Fast page speeds with proper caching
  • Mobile-friendly, responsive design
  • XML sitemaps to index new content
  • Effective use of robots.txt file
  • Alt text for images
  • Strong internal linking
  • No crawling or indexing blocks

Technical SEO creates the framework for search visibility.

Continuously Measure and Refine

Regularly measure your SEO efforts and refine based on what delivers results:

  • Track keyword rankings in Google Search Console
  • Monitor traffic from organic listings
  • Review click-through rates on rankings
  • Update underperforming content
  • Identify new opportunities through keyword tracking
  • A/B test titles, metas, images, and copy

SEO is never “set it and forget it.” You need processes for ongoing measurement and iteration.

Partner With SEO Experts

An experienced SEO agency, freelancer or certified consultant can help develop and execute an effective strategy tailored to your niche and goals.

Areas where they provide value:

  • Initial SEO audits identifying improvement areas
  • Keyword research and opportunity analysis
  • Optimizing technical factors like site architecture and speed
  • Creating strategically optimized content
  • Building high-quality backlink profiles
  • Tracking rankings and performance

SEO help prevents wasted time guessing at what works. Leverage experts who live and breathe search optimization.

By researching target keywords, optimizing pages, promoting content, and tracking performance – your blog posts will attract more organic visits and leads over time.

SEO is an investment that compounds results. Be patient and focus on foundational elements for long-term, sustainable search rankings.

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