The Importance of Social Media and Blogs in Marketing

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By tom.baldridge

Social platforms and blogging represent powerful channels that smart digital marketers tap into for brand building, lead generation, driving website traffic, and connecting with customers.

In this comprehensive guide, we’ll explore the multifaceted benefits of incorporating social media marketing and blogging into modern marketing strategies.

Why Social Media Matters

Here are some of the key reasons social platforms should be central to marketing efforts:

Massive reach – 4.2 billion people now use social media worldwide. Tap into huge active user bases on platforms like Facebook, Instagram, Twitter, LinkedIn.

Targeted advertising – Sophisticated targeting options allow advertisers to engage very specific demographics and buyer personas.

Visual marketing – Social platforms are ideal for eye-catching visual marketing from image and video content to Stories.

Engagement at scale – The instant, always-on nature of social platforms enables real-time engagement with followers at scale.

Amplification of content – Social posts allow you to repurpose blog, video, and other content to expand reach. Links drive site traffic.

Monitoring mentions and trends – Social listening uncovers brand mentions, customer feedback, and trending topics to capitalize on.

Improved SEO – Links and engagement from social channels improve SEO. Integrate with indexing.

Competitive analysis – Review competitors’ social activity for benchmarks and gaps to fill.

The far-reaching nature of social platforms provides access to broad audiences in a natively social environment.

Blogging Benefits for Marketing

Here are key advantages of business blogging:

Thought leadership platform – Long-form blog content builds brand authority and trust through quality educational content.

SEO growth engine – Fresh, keyword-optimized blog content fuels organic search growth by attracting inbound links and traffic.

Lead generation – Blogs collect lead-generating emails through gated content offers, CTAs, and conversion-focused copy.

Audience development – Consistent, high-value content keeps readers engaged over the long-term to build an audience.

Lower customer acquisition costs – Highly targeted blog content brings in organic traffic at essentially no incremental cost.

Improved conversion rates – Blog audiences convert better since they proactively sought out your content and have existing awareness.

Ongoing updates – A blog provides a platform for continually publishing new, timely content on company news, products, and trends.

Brand voice – The narrative format of blogs provides an engaging way to communicate your brand’s identity and personality.

Blogging establishes your brand as an authoritative industry voice while fueling a range of marketing and sales objectives.

How to Integrate Social Media and Blogging

To maximize results, tightly integrate your social media marketing and blogging:

Link to blog posts – Share blog content on social media using excerpts, images, and videos. Drive traffic back to the full articles.

Recycle top content – Repurpose popular evergreen blog posts periodically on social channels.

Behind-the-scenes – Pull back the curtain and post supplemental behind-the-scenes social content from the making of blog articles and videos.

Engage readers – Actively respond to any comments from blog readers on social platforms. Like and retweet them.

Hashtags and keywords – Make sure blog titles and meta descriptions include relevant hashtags and keywords to be discovered.

Promote new content – Let social followers know when you publish something new on the blog through posts and Stories.

Trendjacking on blogs – Quickly publish blog commentary on trending topics prominent on social media.

Embeds and social sharing – Make adding blog content to social feeds easy with share buttons and embed code.

Retargeting – Promote new blog content through paid social ads retargeted to site visitors.

Email newsletter – Feature new blog content in email newsletters with links back to the site.

The continuous cross-promotion between blogs and social platforms amplifies reach while directing mutually beneficial traffic.


A blog and active social media presence should be core components of any modern digital marketing strategy.

Together, they provide access to broad audiences, establish brand authority, drive website traffic and leads, get content discovered, engage customers, and fuel a range of goals.

This guide provided an overview of the multifaceted benefits of incorporating blogging and social media into marketing efforts.

For deeper tactical advice, check out our complete social media marketing guide here [link] and our blogging handbook here [link].

What tips do you have for getting the most out of social media marketing and blogging? Please share your insights in the comments!

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